Catriona Anderson - Bespoke tourism, conference and marketing services
Supporting leisure and business tourism, from conferences to planning, administration and coordinating campaigns
At the relaunch of the Perthshire Business Tourism Group (first on the left). Image courtesy of Holyrood PR.
As a tourism specialist with over 30 years' experience I have a wide range of involvement, expertise and knowledge in the industry.
My background includes hotels, convention bureaux, tourist boards, councils, visitscotland and business tourism, specialising in corporate and association work, plus creating and managing academic based ambassador programmes.
Areas of expertise
I offer a wide range of services to assist with promoting your business, growing your customer base and managing your business strategy.
I have expertise in business tourism, thanks to my work with the business tourism unit in the MICE markets,. This includes extensive work with the association sector, establishing and running ambassador programmes.
Organising and planning marketing campaigns
Promoting the conference offer
Establishing an ambassador programme
Attendance and support at exhibitions and events
Ideas for your marketing materials
Help building your customer base
Ideas to develop collaborations and partnerships
Communication plans for your stakeholders and partners
“Catriona is a strong tourism professional who contributed significantly to Fife's growth in the tourism sector. I am happy to recommend her to prospective employers.”
Executive Director, City Development
“Catriona Anderson is in the top one percent of tourism professionals I have worked with in the past forty years. Her consummate professionalism, talent, creativity and leadership ability place her at the top of her profession.”
Professor Joe Goldblatt
Emeritus Professor, Author, Speaker and Consultant
“Catriona has a fantastic blend of professional experience, diplomacy and communication skills and most importantly, an innate ability to get things done!”