An image of Catriona Anderson in a white jacket and black dress, along with four other colleagues outside the Hilton Dunkeld on a Summers morning. A grand house is in the background. They stand on top of some red steps.

At the relaunch of the Perthshire Business Tourism Group (first on the left). Image courtesy of Holyrood PR.


As a tourism specialist with over 30 years' experience I have a wide range of involvement, expertise and knowledge in the industry.

My background includes hotels, convention bureaux, tourist boards, councils, visitscotland and business tourism, specialising in corporate and association work, plus creating and managing academic based ambassador programmes.

Areas of expertise

I offer a wide range of services to assist with promoting your business, growing your customer base and managing your business strategy.

I have expertise in business tourism, thanks to my work with the business tourism unit in the MICE markets,. This includes extensive work with the association sector, establishing and running ambassador programmes.


  • Organising and planning marketing campaigns
  • Promoting the conference offer
  • Establishing an ambassador programme
  • Attendance and support at exhibitions and events
  • Administration support
  • Ideas for your marketing materials
  • Help building your customer base
  • Ideas to develop collaborations and partnerships
  • Communication plans for your stakeholders and partners


“Catriona is a strong tourism professional who contributed significantly to Fife's growth in the tourism sector. I am happy to recommend her to prospective employers.”

Robin Presswood

Executive Director, City Development

“Catriona Anderson is in the top one percent of tourism professionals I have worked with in the past forty years. Her consummate professionalism, talent, creativity and leadership ability place her at the top of her profession.”

Professor Joe Goldblatt

Emeritus Professor, Author, Speaker and Consultant

“Catriona has a fantastic blend of professional experience, diplomacy and communication skills and most importantly, an innate ability to get things done!”

Campbell Cromar

Director at FutureSens Limited

See all testimonials on LinkedIn

I've worked with

Get in touch

I am available for long or short term projects, whether just a few days per month or a few months work, from large or small tasks, or just for a conversation to start with.

+44 (0)7856 211 728